Since GoodFuels was founded, the company has created a one-stop shop for industry customers by integrating the entire supply chain for sustainable biofuels. From feedstock to tank, GoodFuels proposition covers elements of sourcing feedstock and ensuring its 100% sustainability, the blending of the final product, the global distribution, quality assurance and marketing programs. GoodFuels is active in two different markets, the marine industry and the road & rail industry. Both industries are in a transition to becoming more sustainable, but with different criteria for fuel quality.
Being on the forefront of the sustainable fuels market, GoodFuels aims to play an active role in pushing technology development and commercialisation.
Our innovation departments accelerates the future supply of sustainable fuels, by working closely with industry and research partners in product development. We are a knowledge centre bridging the gap between transport markets and technology developers, so innovations find an easier and quicker way to the end-market.
Sustainability is paramount for GoodFuels. We’ve therefore set up our own independent sustainability board consisting out of leading NGO’s and academics overseeing and monitoring the Group’s operation companies.
Unity by diversity – powered by the GoodFuels Values
At GoodFuels we strongly believe that a strong team is a diverse team. A team consisting out of attackers, midfielders and defenders. A team that is intelligent- but that is also able to “just do it” and can out-execute the competition. A team that continuously learns by doing. Where mistakes can be made, as long as you learn from it. A team that combines the millennial energy of the young with grey hair balance and experience. A team consisting out of man and women and as much nationalities, languages, religions, sexual orientations and political beliefs as possible. A team that is united by our values. These are the believes we try to live by day by day- and the ideals we continuously search for in our company, business relationships and new recruits:
- We are passionate about achieving a low carbon world
- We are agile, & responsive, we go the extra mile
- We play fair, truly sustainable and straight
- We can only do it together
- We develop long term relations
- We make our work fun & inspiring
Dirk is a seasoned renewable energy entrepreneur- featuring in the prestigious “Biofuel Digest Global top 100” for many years in a row having fouded both the global market maker in sustainable jet fuel (SkyNRG) as marine fuel (GoodFuels).
Before his time at GoodFuels and SkyNRG , Dirk worked for 12 years in the airline industry in London and Amsterdam for both low cost as flag carriers, his last position being Vice President Business Innovation at KLM Royal Dutch Airlines.
Dirk Kronemeijer (1974) achieved his MSc in Business Economics from the University of Groningen and completed executive programs at the IMD in Lausanne and INSEAD in Singapore and Fontainebleau.
Daniel started his career in investment banking in 1998, working in the M&A transaction team of Merrill Lynch & Co. in London and San Francisco. Following this period Daniel co-founded Chestnut in 2002 continuing his career in the execution of M&A transactions, financings and restructurings with a focus on mid-market firms. From 2003 to 2008 Daniel was appointed by NPM Capital to manage a divestment process of approx. 65 portfolio and fund investments throughout Western Europe in an effort to downsize and streamline NPM’s overall portfolio.
Daniel (1973) received his MSc degree in Business Economics and Finance from the University of Groningen and participated in the Executive MBA Program at the Wharton School of Finance.
Road & Rail Managing Director
Jeroen van Heiningen
Jeroen is leading our Road & Rail division. He has worked at Accenture Strategy Consulting for 13 years, where he founded and led Accenture’s Sustainability Services practice in the Netherlands. In 2007, he was involved in developing KLM’s Climate action plan, which led to the development of a biofuels strategy and the launch of SkyNRG, the global market leader in sustainable jet fuel. After his departure at Accenture, he launched two innovative start-up company before joining GoodFuels.
Jeroen van Heiningen (1973) achieved is MSc in Business Economics at Tilburg University.
Guido started his career as an IP lawyer at De Brauw Blackstone Westbroek. Over the last eleven years Guido has built extensive sales and trading experience in the financial and environmental commodity markets in New York, London and Amsterdam, holding various senior positions at Rabobank, Citigroup and STX Services. Guido serves as a mentor for start-ups at Rockstart and holds a Master of Laws from the Univeristy of Amsterdam.
General Counsel & External Affairs
Esther joined GoodFuels in July 2018 as General Counsel & External Affairs. She will manage the legal bits and pieces of GoodFuels and also function as the public affairs officer.
Before joining GoodFuels, Esther worked for nine years as a lawyer at Allen&Overy LLP in Amsterdam and Sydney. Esther is a specialist in commercial contracts and the implementation thereof in a broad range of sectors, including renewable energy. At Allen&Overy her focus was on major wind, solar and other sustainable projects.
Esther (1984) holds a Master in Corporate Law from Utrecht University and a Master of International Business and Law from the University of Sydney.
Head of Innovation
Bart is leading our GoodFuels Innovation unit. Before joining GoodFuels he worked six years as a management consultant in the Strategy & Innovation team of Capgemini Consulting Netherlands. In this position he developed Capgemini Consulting’s business in the fields of Sustainability and Innovation and managed large transformation programmes at international corporate clients. He started his career in 2009 working on sustainable biofuels from tropical crops.
Bart holds a BSc in Mechanical Engineering and a MSc in Innovation Management from Eindhoven University of Technology.
Head of Marine
Isabel is working in the field of Business Development for the Marine segment, exploring business opportunities, connecting with key partners and pursuing her passion for sustainability by contributing to a low-carbon world.
Before she joined the GoodFuels team, Isabel worked for Procter & Gamble in logistics. She revised the trade terms for i.a. logistical discounts as her master thesis and worked on several categories in several country scopes.
Isabel holds an MSc degree in Systems Engineering, Policy Analysis and Management at the Technical University of Delft.
Head of Technology
Sjors is head of the business development and technology team. He focusses on maximising the value of current and novel technologies for biofuel production and opportunities for supply chain development for the marine and road & rail sectors. Before joining GoodFuels, he worked as a researcher for the Copernicus institute of Sustainable Development at Utrecht University. He holds an MSc in Energy Science (Cum Laude) from Utrecht University.
Commercial Director Road & Rail
Doryan Daamen, based in Amsterdam, focuses on the Marine and Road & Rail devision.
Prior to joining GoodFuels, Doryan worked in various business development- and commercial management roles for Wolters Kluwer, Educatie Van Dijk and Heineken.
Doryan (1984) earned a MA in Law from the University of Leiden and he completed executive programs at Nyenrode Business University.
Business Development Manager GoodFuels Road & Rail
Willem van Waes
Before joining the GoodFuels team in 2017 as Business Development Manager, Willem worked in various national and international companies building his extensive sales and business development knowledge. In his latest job at Ampelmann, a high-tech offshore access provider, he travelled very frequently to the UK, Denmark, Norway and West-Africa developing accounts and securing deals.
At GoodFuels, Willem will be active in the Road & Rail segment, focusing on key area’s which hold potential for future revenue.
Manager GoodFuels Tenderdesk
Anna Ida Hudig
As part of the tender desk, Anna Ida is responsible for exploring the tender market, coordinating tender processes and stimulating sustainable procurement. Furthermore, Anna Ida is studying a Bachelor of Laws and a Bsc Future Planet Studies (environmental sciences) at the University of Amsterdam and is active in the fields of sustainability and artificial intelligence.
Dianthe is a seasoned marketing manager having worked for renowned advertising agencies such as Lowe and FHV/BDDO and brands such as McDonalds, Siebel Jewelry and Dutch Lotteries. With her pragmatic approach and sharp eye for detail she is working day by day to boost and guard the GoodFuels brand via all media channels.
Dianthe has a BSc in business administration of the Utrecht university of applied sciences.